Introduction
I have done a few posts on bias as my understanding of it has grown, so please don’t assume this is just a case of me saying the same thing in different ways. Getting your head around bias is critical if you are committed to be fair and inclusive – so reinforcing familiar knowledge helps a great deal, especially if new insights are included.
I recently listened to a podcast Your Brain at Work -2 May 2025, S12, E16 – The Neuroscience of Cognitive Bias. The podcast is produced by the Neuroleadership Institute (NLI). I am a great fan of their work because it is data driven.
Dr David Rock, NLI’s CEO and co-founder, admitted that it took 4 years of research to understand bias and concluded that you can’t really teach anybody to eliminate bias in their perception. The NLI website says. “Despite decades of effort and major investment dedicated to reducing bias in organizational settings, it persists.” NLI’s solution is to offer the SEEDS model (Similarity, Expedience, Experience, Distance and Safety) as an effective framework for mitigating bias in decision making.
NLI has the most well-developed approach to addressing bias risks in recruitment and other critical decision areas that I have come across. Just to be clear, I have no relationship with NLI and get no benefit from promoting their work. I am simply a huge fan of science-based and data-driven work.
Below I want to reflect on a few insight gems that David Rock dropped during the podcast.
We equate cognitive effort with threat
This makes sense when we reflect that it is highly likely that during our evolution what most encouraged us to think was how to survive. We are naturally disposed to operate on a kind of autopilot. We like to get good at doing things so that we don’t have to think things through every time we act. We have gotten breathing down pat, so we can do it without needing to be conscious of doing so.
I remember recovering from GBS in hospital and the hard conscious effort to make my hands work well enough to pick up cutlery, get food onto fork or spoon and get it in my mouth. Even after I was discharged, I struggled to dice an onion. It took me 40 minutes of concentrated effort. I was deeply motivated by the danger of becoming permanently incapable and being in need of external care and support. Now I can dice an onion in 5 minutes – still not quick, but it’s no longer a super conscious task and I have escaped the threat of being consigned to a nursing home.
It is so good to do things that don’t require conscious intentional effort. I put the effort in to get to that state because I was under a very serious threat. As a consequence, I am disposed to look upon bias in a kindly manner – when it is appropriate to the situation.
Bias is even more present when you’re rushing
Of course. When we rush, we take short cuts when they are available to reduce cognitive demand. We don’t have the luxury to linger over a proposition and tease out any complexities or ethical implications. We want solutions to problems and not reasons to pay more attention.
I can’t move quickly post GBS, so I don’t have any stories of fast action and bias. But I do notice that when I want to shift my attention from something I am into to something else in response to a time pressure I am more prone to make keyboard errors. Because of my grip disability I type with one finger and when I hurry it’s more ‘near enough is good enough’ than the usual careful placement of the finger. The ‘near enough is good enough’ bias doesn’t work on a compact keyboard. I err frequently.
But, because those errors matter to me, I correct them. It is easy to imagine situations where ‘near enough is good enough’ is just fine. This is especially true if you have a lot of confidence in your ability to make good choices. Does it really matter if your decision is biased if your choice still works?
Bias is an outcome of our limited capacity to think well
Okay. This can seem confronting. I might reframe it as our limited capacity to ‘think precisely’. This matters in an array of technical fields in ways that are usually very clear. But there are other times when we skip steps – like not confirming that something we assume to be true actually is true because we trust our assumption. We default to bias because it feels okay.
I once prepared a briefing note with a conclusion that relied on information provided to me. The information was wrong, and my manger knew it. Why didn’t I verify such critical data? I had no good excuse. I let a bias that said it was probably true silence a caution that said, “Verify it!”
Our poor ability to understand people – social cognition
This wasn’t a precise quote. The comment was way more complex. The observation was that we don’t really have a great ability to accurately understand other people and the consequences of getting things wrong leads us to prefer our biases. We reflexively default to bias because we assume our bias is more accurate – or at least safer.
I think I developed a cannier ability to assess people in professional settings, probably because having an acquired disability stimulated a need to be strategic in assessing how other people saw me. I lost any sense of an automatic right to be included unconditionally.
The importance of shared decision making
David Rock affirmed the value of making decisions in a group or team. If there’s no assurance that we can make unbiased decisions alone, we still can’t be assured that sharing decision making with people who are ‘one of us’ will improve the odds.
The benefit of genuine diversity is that we can dilute that risk markedly. I have argued that bar professional recruiters, an organization should have a panel of accredited independents who participate on selection panels. The panel members might be drawn from ERG members and have an assured independent status.
By genuine diversity I mean avoiding the potential for tokenism without status or power. We can create illusions of diversity because of appearance, but not thought. We can engineer situations where ‘diverse’ people have no standing to give a diverse perspective genuine impact.
Conclusion
Bias in the workplace has been a persistent concern that has not been ameliorated by efforts to address it for as long as we have tried. The problem has been that we have misdiagnosed the problem. Bias is natural and firmly hardwired into our psyches. It isn’t a flaw. Its just not appropriate in certain settings.
It can be addressed in the workplace by creating situations where it is less likely to prevail. The key insight from research is that decisions made on behalf of an organization should not be made by one person but by a team of genuinely diverse people who have the standing to speak with impact.
I will add three other factors. The first is that decision makers really should have an informed appreciation of what bias is. The second is that there must be a genuine determination not to be guided by bias. The third is that the organization must have a culture which is committed to engaging with bias as an accountable factor in how it operates.
David Rock made a critical observation. We tend to focus on bias in relation to recruitment, but it influences decision making in general. It is, in fact, an inherent risk in all management and leadership decisions.
I’ll add a final insight. Bias influences our decisions in every aspect of our lives. We are thinking about it here in the context of workplaces because when we go from the personal to the professional, we are expected to operate to a different standard – one that has ethical and legal implications.
Bias in our private lives is our business. But it is useful to be aware that among the consequences of exercising our personal liberty to decide as we will is that we can be manipulated to make choices that are not in our interests. Bias can be weaponized against us. Understanding what it is has personal as well as professional implications.
Bias has played a vital function in our evolution because it saved us critical cognitive effort at times when we needed to pay attention to other things. But any strength can be manipulated, and no more so than now – in times when our assent is sought with such sophisticated skill.
I am quite content that I am biased, but I am immensely grateful that I now know I am. Because I can be aware of my capacity for bias I can also reality check my belief that I am being impartial in my decisions. There is always an option to run a decision by colleagues who might challenge what I have preferred.
It’s always a choice. Do you want to be right in your own eyes? Do you want to be fair in others’ eyes?